Automatically sync your BrightTALK leads into your Marketo Programs by following these steps:
Pre-requisites:
- Set up the Marketo Connector for BrightTALK
- Publish at least one webinar in BT Central
- Create Program(s) in Marketo (we recommend the Event Type for content leads). You will be able to map Program Member statuses based on the lead activity.
Step 1: Log into TechTarget’s Priority Engine platform https://itda2.techtarget.com/itda/pe/
Step 2: Navigate to Integrations > Content Connections (must have PE Admin access to view)
Step 3: Find the webinar you would like to connect to a Program, click the 3 dots, and Connect.
Step 4: Enter the exact Program name as is displayed in Marketo, and press Confirm.
To update the Program name or disconnect the current Program, choose “New Connection” or “Disconnect”.
Step 5: Provide desired Program Member Statuses to your Customer Success Team. The following webcast activities can be mapped to the Program Statuses of your choice:
| Activity | Marketo Program Member Status |
| Registered | |
| Attended Live | |
| Viewed On-Demand |