Previous Step: Authenticate BrightTALK with your Marketo instance
To receive leads from BrightTALK, you will need to define the fields that should be mapped to corresponding fields in Marketo. BrightTALK has pre-mapped the standard system fields that are recommended to be synced, including First Name, Last Name, Email, etc.
| Field Name | Field Type | Description |
| First Name | Text | A lead's first name |
| Last Name | Text | A lead's last name |
| String | A lead's email address | |
|
Phone
|
String
|
The leads original phone number ('raw') as entered by the user at account creation. |
|
Job Title
|
Text
|
A lead's Job Title- this is an open text field on the BrightTALK Registration form
|
|
Company Name
|
Text
|
A lead's Company Name- this is an open text field on the BrightTALK Registration form. |
|
Country/Country ISO Code
|
Text
|
A picklist value for the lead's Country. "Country" sends through the full name of the Country. "Country ISO Code" sends through the 2-letter code for that Country. The full list of available values can be found HERE |
|
State/State Abbreviation
|
Text
|
A picklist value for the lead's State. "State" sends through the full name of the State while "State Abbreviation" would send through the 2-letter code for that State. The full list of available values can be found HERE |
| Lead Type | Text | The type of paid lead: Intent, Summit, Content, or Keyword |
| BrightTALK User ID* | Numeric | Unique code to identify each BrightTALK lead |
|
Company Size
|
Text
|
A Picklist value for the number of employees at the lead’s company - the values can be found HERE |
| Zip Code | Text | The zip or postal code for that lead. Only available on US and Canada leads |
| City | Text | The city for that lead. Only available on US and Canada leads. |
|
Industry
|
Text
|
Picklist value for the industry of the lead’s company - the values can be found HERE |
| Webcast Title | Text | The title of the webcast the lead engages with. |
|
Activity Message*
|
Text
|
Passes through a unique string for each webinar activity. The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title" On-Demand, or "Viewed [Webinar Title] Live" |
Important: The BrightTALK connector requires you map the following 3 BrightTALK fields
|
Field Name |
Description |
Field Type |
|
Subscribers - BrightTALK User ID |
Unique ID for each BrightTALK user |
Integer |
|
Subscribers - Email Address |
Email address of BrightTALK user |
String |
|
Webcast Activity - Activity Type |
Registration / Live / Recorded |
String |
*Remember* Make sure to map your fields to corresponding fields in Marketo of the appropriate data type.
Next Step: Choose the schedule for your data sync