Audience: UTM tracking links

You can easily track where your audience came from by using UTM tracking.

Let's take a look at how this works for your BrightTALK content!

What is UTM tracking?

UTM parameters are snippets of text added to the end of your webinar URL which enable you to track the source of individual registrations/viewings. These parameters are passed through to your webinar's reports. Our platform automatically generates UTM parameters for SourceMediumCampaign which can be passed onto your preferred Marketing Automation System. 

Customizing the UTM parameters of your event's URL is a great way to track the performance of your promotional campaigns!


UTM Tracking looks something like this:

The resulting entry in your webinar reports:

You will then be able to see where your audience came from in your content report.

How to create UTM tracking links

If you'd like to create your own UTM tracking link, we strongly recommend you build it with the following web tool provided by Google. This will create a tracking link whose formatting and syntax is compliant with UTM standards:

Please complete the requested fields (pictured below with help text) and hit 'Submit' to display your newly created, fully compatible UTM link.


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