While using the "Advanced" email editor, there are several dozen "merge fields" (sometimes called "tags") that you can use to enhance your emails. These fields will auto-fill certain details in the email such as the user's name, the content they are registering for, and the Channel they are subscribing to. Here is a quick overview of each of those fields and what they do:
Channel fields
Channel fields represent data for your entire Channel- meaning they will mostly be static for each email you send:
| Field Name | HTML Code | Description |
Channel title |
${webcast_channel_title} | The title of your Channel |
Upcoming talks (2) |
${channel_talks} | Shows up to two upcoming content in your Channel. Will show nothing if there is no upcoming content. |
Channel hyperlink |
${webcast_channel_link} | A hyperlinked version of your Channel title. Clicking on it will take the user to your public Channel page. |
Channel URL |
${webcast_channel_url} | The direct URL to your public Channel page. |
Content fields
Content fields represent data for the specific content the user engages with. For instance, what they registered for or viewed.
| Field Name | HTML Code | Description |
Content details |
${talk_details} |
A consolidated view (or "block") of all the details for one specific content- includes the feature image, title, date/time, and duration. |
| Content URL | ${webcast_url} | A direct URL to the public page for that content. |
Content add to calendar |
${webcast_add_calendar} | Adds a calendar invite file to the email. |
Content title |
${webcast_title} | The title of the content. |
Content description |
${webcast_description} | The description (or "abstract") of the content. |
Content presenter(s) |
${webcast_presenter} | The presenter(s) for the content |
Content preview image |
${webcast_preview_image} | The preview image for the content. This is a slightly larger version of it. |
Content thumbnail image |
${webcast_thumbnail_image} | The thumbnail version of the preview image. This is a much smaller version. |
Content date/time |
${webcast_datetime} | The date and time for the content. |
Share via email |
${webcast_share_mail_url}
|
Adds the "email" icon which allows the user to share the content via email |
Share via Facebook |
${webcast_share_facebook_url} | Adds the "Facebook" icon which allows the user to share the content via Facebook. |
Share via Linkedin |
${webcast_share_linkedin_url} | Adds the "Linkedin" icon which allows the user to share the content via Linkedin. |
Share via Twitter |
${webcast_share_twitter_url} | Adds the "Twitter" icon which allows the user to share the content via Twitter. |
Lead fields
Lead fields represent data for the specific user that engages with your Channel or content.
| Field Name | HTML Code | Description |
First name |
${user_first_name} |
The first name of the lead. |
| Last name | ${user_last_name} | The last name of the lead |
Company |
${user_company_name} | The company name for this lead. |
Email address |
${user_email_address} | The lead's email. |
Timezone |
${user_timezone_alias} | The leads's timezone- useful as a reminder (i.e. we are displaying this in your timezone which is "xxxx") |
Email preferences hyperlink |
${user_link_preferences} | A hyperlink to the lead's email preferences where they can control which emails they want to receive |
Profile page hyperlink |
${user_link_mybrighttalk} | A hyperlink to the lead's profile page where they can control their subscriptions and keep their profile up to date. |
Email preferences URL |
${user_url_preferences} | The raw URL to the lead's email preferences where they can control which emails they want to receive |
Profile page URL |
${user_url_mybrighttalk} | The raw URL to the lead's profile page where they can control their subscriptions and keep their profile up to date. |