Virtual Event Reports Field Glossary

The Virtual Events area in BrightTALK Central provides three report types.  This glossary will explain what each field in each report means.  For a high-level overview of the reports, please see this article.

 

Attendee list fields

Field Definition
Date/time of attendance (UTC) The date and time of this lead's first interaction with your Virtual Event.  This can be either a registration or a viewing.
First name The first name of the lead
Last name The last name of the lead
Email The email of the lead.
Telephone The lead's telephone number.  
Job title The job title of the lead.
Job level The job level of this lead.  This is a picklist field- the values can be found HERE.
Company The company name for this lead.
Company size The company size for this lead.  This is a picklist field- the values can be found HERE.
Industry The industry value for this lead.  This is a picklist field- the values can be found HERE.
Country The country for this lead. This is a picklist field- the values can be found HERE.
State The state, province, or region for this lead.  If it's in the US or Canada, will be the full name of the State/Province.  Otherwise will be the two or three-letter code for that State/Province/Region.
City The city value for this lead.  Note: not available on all leads.
Postal Code The postal code value for this lead.  Note: not available on all leads.
Pre-registrations The number of unique registrations on sessions in this event.
Views The number of unique views on sessions in this event.
Viewing duration The total viewing duration - both live and on-demand - for this event.
Attendance source Summary field using the "UTM Source" value in the "Attendance URL."  Attempts to indicate the source of the lead's initial interaction (i.e. what drove them to this event for the first time).
Attendance URL The URL from their first interaction- i.e. what link did they click on their initial signup for this event.  Useful for attribution purposes.

 

Activity report fields

Field Definition
Date/time of last activity The date and time of this lead's last activity for this specific session in a Virtual Event.  Could be a registration or viewing.
First name The first name of the lead
Last name The last name of the lead
Email The email of the lead.
Telephone The lead's telephone number.  
Job title The job title of the lead.
Job level The job level of this lead.  This is a picklist field- the values can be found HERE.
Company The company name for this lead.
Company size The company size for this lead.  This is a picklist field- the values can be found HERE.
Industry The industry value for this lead.  This is a picklist field- the values can be found HERE.
Country The country for this lead. This is a picklist field- the values can be found HERE.
State The state, province, or region for this lead.  If it's in the US or Canada, will be the full name of the State/Province.  Otherwise will be the two or three-letter code for that State/Province/Region.
City The city value for this lead.  Note: not available on all leads.
Postal Code The postal code value for this lead.  Note: not available on all leads.
Session title The title of the Talk, Replay, or Video this lead engaged with.
Pre-registered? Whether or not the lead registered for this session before the live date/time.
Last activity type The last activity this lead performed in this session.  Potential values are: 'Pre-registered', 'Live', and 'Recorded'
Total viewing duration The total amount of viewing time this lead has spent watching this session both live and on-demand.
Live viewing duration The total amount of viewing time this lead has spent watching this session live.
Recorded viewing duration The total amount of viewing time this lead has spent watching this session on-demand.
Source Summary field using the "UTM Source" value in the "First activity URL."  Attempts to indicate the source of the lead's initial interaction on this specific session (i.e. who or what drove them to register or view this session for the first time).
First activity URL The URL from the lead's first interaction with this content.  Can be either a registration or viewing.
Last activity URL The URL from the lead's last interaction with this content.  Can be either a registration or viewing.  Note: If the lead has only one interaction, this will be the same value as the "First activity URL".
Campaign reference The text value for the "Campaign reference" field set for this particular session.  This can be configured when creating or editing a Talk, Replay, or Video.
Feedback Feedback comments left by the lead for this session.
Rating The Rating given by the lead for this session- will be a range of 1-5.
Question(s) All questions asked by the lead for this session.  Will also indicate if the question was answered during the live presentation.
Attachment(s) All attachments downloaded or clicked by the lead for this session.
Votes All vote questions and answers given by the lead for this session.

 

All activities log fields

Field Definition
Date/time of last activity The date and time of this lead's last activity for this specific session in a Virtual Event.  Could be a registration or viewing.
First name The first name of the lead
Last name The last name of the lead
Email The email of the lead.
Telephone The lead's telephone number.  
Job title The job title of the lead.
Job level The job level of this lead.  This is a picklist field- the values can be found HERE.
Company The company name for this lead.
Company size The company size for this lead.  This is a picklist field- the values can be found HERE.
Industry The industry value for this lead.  This is a picklist field- the values can be found HERE.
Country The country for this lead. This is a picklist field- the values can be found HERE.
State The state, province, or region for this lead.  If it's in the US or Canada, will be the full name of the State/Province.  Otherwise will be the two or three-letter code for that State/Province/Region.
City The city value for this lead.  Note: not available on all leads.
Postal Code The postal code value for this lead.  Note: not available on all leads.
Session title The title of the Talk, Replay, or Video this lead engaged with for this specific interaction.
Viewing duration The viewing duration for this specific interaction.  Note: will be blank for any non-viewing activities.
Feedback The feedback comment left during this interaction.
Rating The rating left during this interaction.  Will be a score between 1 and 5.
Question The question asked during this interaction.
Attachment The specific attachment downloaded or clicked during this interaction.
Vote question The vote question the lead responded to
Vote answer The answer the lead gave for the vote question.
Activity URL The URL clicked for this specific engagement.
Campaign reference The text value for the "Campaign reference" field set for this particular session.  This can be configured when creating or editing a Talk, Replay, or Video.

 

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