HubSpot: Setting up FastPass

If you have a HubSpot Connector, the process for using the FastPass Registration feature is extremely easy:


Step 1: Store the FastPass token in a field

Note: This step only needs to be completed once on the initial setup of FastPass.

In HubSpot, create a new Contact property.  It should be a single-line text field and we recommend naming it "BT_FastPass_Token."

HubSpot_property.png HubSpot_Property2.png 

Then create a new "Workflow" that looks like this (using the standard HubSpot field 'Contact ID')
Note: In some HubSpot instances, this field is called "Record ID" - it works the same way and can be used instead of "Contact ID", if you do not have that field. If you use "Record ID", Step 3 is mandatory. 


(!) When enabling the workflow, make sure to tick the box that will run the workflow for all qualifying contacts. This will make sure that anyone you email has this field populated:


Step 2: Enable FastPass in Channel settings

Navigate to the FastPass settings page in your Channel settings and enable the feature.

  1. Go to your BrightTALK Central account
  2. From the side navigation, select "Channels" and click on the appropriate Channel
  3. Click Settings, then FastPass
  4. Turn the feature on

FastPass_Channel_setting.png HubSpot_FP_setting.png


Step 3: (Optional) Customize FastPass token parameter value

If you did not use the standard naming convention in Step 1 (which would generate a parameter value of "contact.BT_fastpass_token"), you can edit the value in FastPass settings accordingly (for example, if "Record ID" is used instead or a completely different naming convention is applied).

If your set up mimics the screenshots in Step 1, you can skip this step.

To change token parameter:

  • Navigate to FastPass settings in BrightTALK Central
  • Click Edit next to "Token parameter" field
  • Update the parameter and save your changes


Step 4: Copy the URL and promote

Copy the event URL link from your Content Overview page. When sending out email promotions from HubSpot to your webinar, this link will automatically generate the FastPass token, and anyone who clicks it will be able to go through the FastPass registration process.



HubSpot FastPass FAQs:

Q: I noticed there are UTM/tracking parameters automatically included in the Event URL. Do I need those for FastPass and can I change them?

A: These parameters can either be changed or removed altogether - it does not impact FastPass. Feel free to also include other tracking parameters like HubSpot tokens.


Q: Can I shorten the link in (or another site)?

A: Using shorteners is not recommended, as it may cause the dynamic portion of the URL (the token) to not get generated correctly.


Q: How do I generate a regular link for my non-email promotions?

A: To generate a non-FastPass link for other promotional avenues, simply toggle the feature off in the Event URL window and the link will be updated to exclude the FastPass token. This will not disable the feature altogether on the channel level.


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