All available BrightTALK fields are listed in this article.
We recommend taking all fields in the Recommended Fields section.
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Recommended Fields |
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Field |
Definition |
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First name |
Lead's first name |
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Last name |
Lead's last name |
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Lead's email address |
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Job Title |
Lead's job title |
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Company |
Lead's company name |
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Phone Number |
Lead's phone number |
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Mobile Phone |
Lead's mobile phone |
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City |
Lead's city |
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Zip |
Lead's zip or postal code |
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State/Province |
Lead's State or Province (full name or abbreviations available) |
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Country |
Lead's Country (full name or abbreviation available) |
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Industry |
Industry of lead's company |
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Number of Employees |
Employee range of lead's company |
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LinkedIn URL |
Lead's LinkedIn URL |
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Referral |
Determines if the lead was generated from a paid campaign, organically, or from a direct promotion you sent. Values are: BrightTALK Paid, BrightTALK Organic or blank (Direct) |
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Webinar Title |
Title of the webinar the lead registered or watched |
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Activity Type |
Values are: registered, live or recorded. Once lead registers for a webinar, "registered" will be passed. Once lead watches webinar live or on-demand, an updated activity of "live" or "recorded" will be passed. |
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Activity Message |
Passes through a unique string for each webinar activity. The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title] On-Demand", or "Viewed [Webinar Title] Live" |
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Webcast Campaign Reference |
A customizable value that can be placed on each webinar in BT Central. Recommended to use for webcast level attribution, triggers and routing in your MAP/CRM. |
The following fields are optional, dependent on your use case.
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Additional User Fields |
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Field |
Definition |
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User ID |
Code to identify each unique BrightTALK lead |
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Job Function |
Provides both the seniority and job function of the lead |
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Seniority |
Lead's seniority title |
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Paid Lead Type |
The type of paid lead. Values are: Content, Intent, or Summit |
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Subscription URL |
The original tracking link that made the user subscribe to your channel |
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Company Domain |
Domain of lead's company |
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Annual Revenue |
Annual revenue of lead's company |
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Additional Lead Activity Fields |
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Field |
Definition |
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Total Viewing Duration |
How long (in minutes) a lead viewed a specific webcast |
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Preregistration |
Identifies whether or not a lead registered for the webcast before it went live. Values will be “Yes” if true, blank if false. |
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Activity URL |
The tracking link for the most recent activity a lead took in your channel |
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Audience Question |
The question(s) the lead asked during your webcast. |
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Attachments Clicked |
The title(s) of the attachment(s) the lead accessed on your webcast. |
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Custom Survey Question |
If you have a custom survey question on your channel, lead's answer to the question. If multiple questions, can send through multiple fields. |
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Last Activity Date |
Lead's last activity date in the format YYYY/MM/DD HH:MM:SS |
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Additional Webcast Info Fields |
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Field |
Definition |
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Webcast ID |
The unique 6-digit ID of webcast lead interacted with |
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Webcast Presenter |
The name(s) of the presenter of webcast lead interacted with |
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Webcast Duration |
The duration (in minutes) of the webcast lead interacted with |
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Webcast Status |
Whether the webcast the lead interacted with is upcoming or past. Values are: Upcoming, Live, or Recorded. |
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Additional Channel Info Fields |
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Field |
Definition |
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Channel ID |
The unique ID for your BrightTALK channel |
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Channel Title |
The name of your BrightTALK channel |