BrightTALK Connector - Field Glossary

BrightTALK has over 90 custom fields available for Connectors.  Here is a guide on how those fields can be used:

What do the prefixes (i.e. "Subscribers-") mean?

Standard fields used by all customers

Custom fields used by most customers

Optional fields for specific use cases

New optional fields

What do the prefixes mean?

When setting up your "Fields to Sync," you may notice that all BrightTALK fields have a prefix in front of them (i.e. "Subscribers - [Field Name]).  These prefixes indicate when and how often that field gets updated by the Connector.  Here is a list of the different prefixes and how they work:

Prefix Name	Description
Subscribers	These fields update anytime there is a new lead to sync or an existing lead updates their basic contact information (first name, email, etc.).
Webcast Activity	These fields update anytime a lead registers for or views a webinar in your channel.  If a lead engages with multiple webinars between Connector syncs, the activity will be sent sequentially (webinar 1, then webinar 2, etc.)
Webcast Attachment	These fields update anytime a lead downloads an attachment from a webinar.  If the lead downloads multiple attachments between Connector syncs, the activity will be sent sequentially (attachment 1, attachment 2, etc.)
Survey Response	These fields update anytime a lead responds to a Channel Survey.  Information about Channel Surveys can be found here.
Campaign Leads	These fields update anytime a lead is added to either a Summit or Intent Lead Campaign.
Questions	These fields update anytime a lead asks a question on a live webinar or live Replay.

Standard fields used by all customers

Field Name	Field Type	Description
BrightTALK User ID	Integer	Unique code to identify each BrightTALK lead
Activity Type	String	The attendance status for a lead on a specific webcast.  Values are: Registration, Live, or Recorded
Webcast Campaign Reference	String	Text field used to store the "Campaign Reference" field on all BrightTALK Content.
Email	String	A lead's email address
Webcast ID	Integer	The unique 6-digit ID of a specific webcast. i.e. “123456”
Activity Message	String	Passes through a unique string for each webinar activity.  The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title] On-Demand", or "Viewed [Webinar Title] Live"
Job Title	String	A lead's Job Title- this is an open text field on the BrightTALK Registration form
Company Name	String	A lead's Company Name- this is an open text field on the BrightTALK Registration form.
Industry	String	Picklist value for the industry of the lead’s company - the values can be found HERE
Company Size	String	A Picklist value for the number of employees at the lead’s company - the values can be found HERE
Job Level	String	Picklist value for the level of the lead’s job title (i.e. “Director”) - the values can be found HERE
Country/Country ISO Code	String	A picklist value for the lead's Country.  "Country" sends through the full name of the Country.  "Country ISO Code" sends through the 2-letter code for that Country.  The full list of available values can be found HERE
State/State Abbreviation	String	A picklist value for the lead's State.  "State" sends through the full name of the State while "State Abbreviation" would send through the 2-letter code for that State.  The full list of available values can be found HERE
Postal Code	String	The zip or postal code for that lead. Available for all cities and regions worldwide
City	String	The city for that lead.  Available for all cities worldwide.
Phone	String	The phone number for that lead. More phone number options can be found HERE
Mobile Phone Number	String	The mobile phone number for that lead

Custom fields used by most customers

Field Name	Field Type	Description
Webcast Title	String	The title of the webcast the lead engages with
Lead Type	String	The type of paid lead: Intent, Summit, Content, or Keyword
Referral	String	The determined source of the lead: “BrightTALK Organic”, “BrightTALK Paid’, or [Blank] (other)
Lead Context	String	Identifies the id of content a paid lead engaged with.  Note: this field does not apply to Intent Leads.  Please use Lead Context Name if you are looking to sync Topics.
Questions - Text	String	The question the audience member asked
Questions - Answered?	String	True/False value- "True" if the live presenter marked the question as "answered."  False if they did not.
Activity LastUpdated TimeStamp	String	Date and time of the last activity a lead took in your BrightTALK Channel
Intent Lead Score	Numeric	The Intent Score of the lead.  For more information about how Intent Scores are calculated, please contact your Customer Success Manager.
Total Viewing Duration	Integer	How long in minutes a lead viewed a specific webcast (both live and on-demand)
Preregistered	Boolean	Identifies whether or not a lead registered before the webcast went live. Comes through as either “true” or “false”
Phone - e.164 Format	String	Internationally recognized standard phone number format, compatible with all CRM’s and speed dialers, Example: [phone]
Phone - International Format	String	Readable format, with parentheses and dashes. Example: [phone]
Phone - Number Type	String	Provides the number type for those explicitly defined as being for fixed-line or mobile phones. Example: FIXED_LINE
Mobile Phone - Number Type	String	Provides the number type for those explicitly defined as being for mobile phones.

Optional fields for specific use cases

Field name	Field Type	Description
Webcast History	String	Passes through a unique string for each webcast activity.  The output format is the concatenation of the webcast id and activity type fields.  Ex. "123456-Registered"
Webcast Status	String	Whether a webcast is upcoming, live, or recorded
Subscription URL	URL	The original tracking link that made this lead a subscriber to your Channel
Subscription UTM Fields (source, term, medium, content, and campaign)	String	The individual UTM parameters for the Subscription URL
Subscription Marketo Tokens	String	The Marketo link token from the Subscription URL
Activity URL	URL	The tracking link for the most recent activity a lead took in your channel
Activity URL UTM Fields (source, term, medium, content, and campaign)	String	The individual UTM parameters for the Activity URL
Activity URL Marketo Token	String	The Marketo link token from the Activity URL
HubSpot Country	String	The Country value for a lead.  Uses HubSpot's built-in country list instead of BrightTALK's.  A full list of the values can be found HERE
Webcast Presenter	String	The name(s) of the Webcast Presenter
Webcast Duration	Integer	The duration of the webcast in minutes
Webcast Start Timestamp	String	The date and time of the webcast
Activity Created Timestamp	String	Date and time of the first activity a lead took in your BrightTALK Channel
Channel ID	Integer	The unique ID for your BrightTALK channel
Channel Name	String	The name of your BrightTALK channel
Channel Organisation	String	The organisation or parent company of the channel the lead is subscribed to
Webcast Activity ID	Integer/Number	Unique code used for identifying individual lead activities
User Time Zone	String	The timezone of the lead
Live Viewings	Integer/Number	An impression count of the number of times a single lead visited the same live webcast
Recorded Viewings	Integer/Number	An impression count of the number of times a single lead visited the same recorded webcast
Total Viewings	Integer/Number	An impression count of the number of times a single lead visited the same live or recorded webcast
Attachment Title	String	The name of the attachment that the lead clicked on
Attachment URL	URL	The link to the attachment that the lead clicked on
Attachment Type	String	The type of attachment- is either a link or a file
Live Viewing Access Count	Integer/Number	The number of times a lead viewed the attachments during a live webcast
Recorded Viewing Access Count	Integer/Number	The number of times a lead viewed the attachments during a on-demand webcast
Total Access Count	Integer/Number	The total number of times a lead viewed the attachments (live and on-demand)
First Accessed TimeStamp	String	The date and time of the first time that attachment was clicked by the lead
Last Accessed TimeStamp	String	The date and time of the last time that attachment was clicked by the lead
Account Name	String	The name of your Demand Central Account
Account Created	String	The date your Account was created
Campaign ID	String	The id of your Summit or Intent lead Campaign
Campaign Display Name	String	The display name for your Summit or Intent Lead Campaign
Context Name	String	The name of the Summit that the lead attended or the Topic an Intent lead engaged with.
Aggregate Viewing Duration	String	The number of minutes that a Summit lead spent viewing Summit content
Count	Integer/Number	The amount of content a Summit Lead has viewed in your Channel
Activity/Delivery Date	String	The date the leads were added to the Campaign
Questions - ID	Integer/Number	The id of the Audience question.  Every question asked has a unique id.
Questions - Embed URL	String	Will always be the same as "Activity URL"
Questions - Embed URL UTM Fields (Source, Term, Medium, Content, Campaign, Marketo Token)	String	Will always be the same as the "Activity URL UTM Fields"

New optional fields 

Field name	Field Type	Description
Job function	String	Picklist value for the job function of the lead - the values can be found HERE
LinkedIn profile	String	A text field to store lead’s LinkedIn profile URL
Company revenue	String	A text field to store a lead’s companies revenue
State / Region (global)	String	A text field to store a state and region for countries worldwide, including US and Canada