The short answer is yes, there is a limit on how long your webinar can be. The maximum duration that can be booked is 180 minutes (3 hours). A talk can be extended by 15 min increments up to a maximum of 240 minutes (4 hours) of run time, after which your talk will shut down automatically.
While this represents the maximum duration your webinar can be, this is not the ideal length for your talk if you want to maximize engagement. You need to be cognizant of your audience’s busy schedules when leading a webinar. If prospective buyers set aside time to attend your webinar, keep in mind that communicating your agenda in a concise and timely manner is key.
Most channel owners choose to schedule a 45–60 minute webinar. A general principle to keep in mind is that once your webinar gets to be an hour long, you should try to wrap it up sooner than later as viewer engagement may drop. If you still feel like you have more information to give, then that’s a great opportunity to create another webinar where you can focus on those particular topics not covered in the first session in more detail. This also lets you build out your channel with more high-quality content.
Another tactic you should leverage is to create snackable, bite-sized content that is 15-30 minutes long or less. These videos can be more quick-hitting that dive into one specific subject or provide a high-level overview of a topic as a lead-up to a longer-form webinar featured on your channel.
These snackable videos are especially effective in an age where human’s attention span is shrinking, and people are looking to absorb information in as short a time as possible. This doesn’t mean you should rush during your presentations but take the minimum amount of time needed to get your message across.