Creating content: how long should my webinar be? 

All the time, we get asked about “how long should my webinars be” or “how should I format my webinar” and the like – and, every time, our answer is the same: quality trumps characteristic. 

  • Always start from a place of content quality: what content do you have available that is the most up-to-date & aligned with key trends shaping the market? 
  • The content with the strongest, most timely messaging will be positioned for success 
  • For the best results, it is important to create a mix of content lengths and styles to engage a variety of viewing preferences. 

We have put together a valuable article on Creating quality content on BrightTALK that highlights content creation best practices and key tips to get the most ROI out of your content!

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