After posting a webinar to BrightTALK, you need to be able to track its performance in order to draw insights that can inform your promotion strategy and how you develop content in the future. You’ll want to dissect your channel engagement information to determine which webinar format(s), topics and/or discussions yield higher engagement than others. Accessing these insights – on top-performing webinar topics across multiple videos, for instance, or understanding which sessions resulted in lower audience engagement – is crucial to replay and produce webinar content that your audience wants to see from you.
So, where can you find data about your webinar’s performance?
The Content tab provides you with a snapshot of your content and engagement metrics
The Channel analytics tab provides you with an overview of your subscriber base and Channel data
The Channel reports tab provides you with an overview of your subscriber base and Channel data
The Content overview tab provides you with an overview of a piece of content
The Content analytics tab provides you with a detailed review of the engagement data and details of a piece of content
The Content reports tab provides you with a deep dive on the leads that have engaged with a specific piece of content