BrightTALK can automatically pass leads to your Integrate Source using an HTTP Post URL. In order to set this up, please follow the steps below:
- Establishing a Connection
- Mapping your Fields
- Adding Custom Value Fields (optional)
- Determining a Sync Schedule
Establishing a Connection
In order to establish a connection between BrightTALK and Integrate, you'll first need to go into Integrate and find the unique POST URL for your Source. This can be found under the 'Delivery' section in Integrate:
Copy your POST URL and return to BrightTALK. From the Connectors page of your Demand Central account, click 'Connect' on the Channel you wish to use - and select 'Connect' under the box labeled 'POST Connector'. Then enter your credentials as shown below and click 'Continue Setup.'
Note: The 3rd option 'Sync only paid leads' is optional but not recommended. When selected, this Connector will only pass leads from your paid lead campaigns (excluding all organic and direct traffic).
Mapping your Fields
Once you've established a connection, you can begin identifying the fields you need BrightTALK to pass through. Select the BrightTALK field you need on the left hand side, and enter the name of your Integrate field on the right. For a full list of available BrightTALK fields, please see this Field Glossary.
Note 1: In addition to mapping Email, we highly recommend mapping BrightTALK User ID, Activity Type and Webcast ID as these are critical fields for tracking your BrightTALK webinar performance. If you do not have them created in Integrate yet, please do so in order to complete this step.
Note 2: The values on the right (your Integrate field names) should use the values under the 'Field' column in your Integrate source:
Adding Custom Value Fields (optional)
Custom Value Fields are hard-coded fields that you can include in your sync. For example, if you have a field called 'Lead Source' and you need every BrightTALK lead passed through with a value of 'BrightTALK', you would set that up like this:
Determining a Sync Schedule
Once you've saved your field mappings, you will see an option to select a preferred sync schedule (hourly, daily or weekly). Select one of these options, determine how far back you'd like to sync data, and click 'Activate Sync'
Once activated, data will begin syncing to Integrate based on your selected schedule. If you need to make adjustments to this Connector, you can do so at any time from your BrightTALK Central Account.