In response to an uptick in client requests for mobile phones, we are updating our product deliverables to include a mobile phone field in BrightTALK Central Reporting . As we’ve continued the focus on data quality, we’ve increased the amount of mobile numbers in our database to 1.2 million. Please see FAQs below:
- I noticed that my delivery now has an additional phone field, why is that?
In response to an uptick of requests for mobile phones, we’ve updated our delivery templates to specifically label and call out mobile phone numbers, when we have them.
- Sometimes, the phone and mobile phone is the same number in my delivery, why?
In the event that the mobile phone qualifies as the best phone number from our outbound qualification process, we will list the mobile number in both the phone & mobile phone column. This is an effort to save you time, and focus your Sellers on their best bet phone.
When you see a different number in ‘phone,’ that indicates that we suggest you contact that user via the number listed in the phone section. We of course, still include the mobile phone number for you, but would encourage you to start with the number listed in the phone field (likely a Direct line).
- Great addition, I only want mobile numbers, can you update my campaign accordingly?
Totally understand that you’d like to reach everyone on their mobile phones, but keep in mind that in today’s buyer centric selling environment, it is important to communicate with prospects based on their preferred preferences. For this reason, we surface the best phone for you, which is defined as the contact number that we connected with the prospect on via our outbound qualification process, or the verified contact number.
If a user prefers to be contacted via email, and we continue to call their direct line, it may turn them off. Similarly, if a user wants to be contacted via their direct line and we call their mobile, it may also elicit a bad response. Of course, you won’t always know each users’ preferences, but with our best phone methodology, we are identifying the contact number that we’ve had success with in our outbound qualification process, so we suggest you start there.
- Are these mobile numbers opt-in for text and WhatsApp?
No, these users have not explicitly opted-in for text and WhatsApp messaging. As an added benefit, we are value-adding mobile numbers if we have reason to believe that the phone number is used by the user for business purposes. Many jurisdictions prohibit unsolicited text messages to mobile numbers, and none of the prospects have opted in for text messaging. We recommend against unsolicited text messages and advise you to refer to your company’s internal policies regarding the use of mobile numbers.
- Are these mobile numbers opt-in and GDPR compliant?
All BrightTALK members opt-in to receive information from BrightTALK and disclose personal information to organizations on BrightTALK. By completing our registration, they are in turn compliant. Lately, we’ve seen an uptick in business communication being handled via text & WhatsApp; as you can see, they have not explicitly stated that they would like to receive text messages & WhatsApp communication on their mobile phones. We do recommend against unsolicited text messages and advise you to refer to your company's internal policies regarding the use of mobile phones prior to engaging prospects via text or WhatsApp.
- Can we remove mobile numbers in BrightTALK?
You can not remove mobile phone data from your BrightTALK Central reports but if you have a connector you can choose to add or remove mobile phone data at any time. If the user has entered a mobile phone number in the phone number field, you will still receive the mobile phone number.
- Is mobile phone data included in my integration?
We are not adding mobile phone data to existing integrations. If you would like to map this data you can find more information about mapping in the BrightTALK Knowledge Base.