To maximize the impact of your regionalized content and demand generation strategy, there are a few key points to consider. With 66% of our audience emphasizing the importance of localizing webinars and videos, it's crucial to tailor your channel and content strategy accordingly.
Targeting a Region
When targeting a region such as EMEA, LATAM, or APAC, we recommend setting up your BrightTALK Channel in English to ensure it's accessible and appropriate for the entire region. It's also helpful to clearly identify the region in the channel name and/or description, making it easy for viewers to recognize the content's relevance.
From there, you can host content in multiple languages on this Channel, but it’s best practice to clearly highlight the language of each piece of content. This can be done in various ways, such as color-coding webinar cover images by language.
Additionally, to further support each language within a region, we suggest creating a Series for each language. This allows you to easily share and promote content tailored to specific audiences, helping them in their research journey and of course creating the content itself in the language.
Targeting a Country or Region
If your focus is on a specific country or language, we recommend creating your Channel and all related materials in the local language. With 53% of our audience expressing a desire for technology providers to demonstrate a strong local presence, localization is a powerful way to foster trust and make your audience feel supported.
For the best results, ensure that everything—channel name, bio, tagline, webinar titles, abstracts, tags and transactional emails—are in the local language.
In a landscape dominated by English content, professionals consistently show high engagement with localized content, demonstrating the value of offering materials in their native language.